New Balance 550

Few sneaker models have made such a big impact in such a short time, not only on the world of footwear but also on fashion as a whole. The basketball silhouette of the New Balance 550 is one of the reasons why New Balance is currently enjoying its best years. They first came out back in 1989, when they became a favourite in between the baskets mainly thanks to their great cushioning features, the benefits of which you'll appreciate even in everyday wear. But the 2022 collaboration with Aimé Leon Dore kicked off a fever that has left the New Balance 550 sneaker as one of the world's most wanted models, and one that is always quick to disappear from the store shelves.