Healthy body, healthy mind. That is the hidden message in the Asics brand name, which is an acronym for an old Latin proverb. The original Asics sneakers featured the Onitsuka Tiger branding, which refers to the founder Kihachiro Onitsuka. These days, the sneakers are branded with the well-known "a."
Asics sneakers have long been perceived by the public only as high-quality running shoes. But the hidden potential of Japanese design has only reached its full potential at the end of the last decade. That's when the very successful Asics Gel-Kayano 5 sneakers started to gain popularity. It's not just this silhouette though, the Asics Gel-Kinsei sneakers have entered the fashion world in full force too, and they plan to play the highest league in the 2020s.
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