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It looks like leather, it acts like leather, but it's not leather. What is it? ... If you're saying: "It's C.W.L., which is what Veja Urca sneakers are made out of," you get a big thumbs up from us and bonus points for that. Cotton Worked as Leather is a vegan alternative to leather - organic cotton coated with corn and castor oil. The sole is made of 24% of the Fair Trade certified Amazon rubber, 23% of rice waste, and 12% of recycled rubber. The insole is made by certified workers in Brazilian factories from sugarcane, Amazon rubber, recycled EVA material, and organic cotton. The lining is made from 100% recycled plastic bottles (as a bonus, it will resist friction and give your foot maximum comfort and flexibility), and the laces weren't left behind either. Their 100% organic cotton boasts the USDA organic, EU organic, GOTS, and Brazilian Participatory Guarantee System certifications.
Dress differently than the rest. Be more like the French sneaker brand Veja.
C.W.L. (Cotton Worked as Leather): This material is a vegan alternative to leather, with a very similar appearance and excellent resistance. A 100% organic cotton canvas, coated with P.U., corn starch, and ricinus oil. 54% bio-based.
Sugar cane
Amazonian rubber
is used for products that are made using more environmently-friendly proceses which uses less water, energy and chemicals. Products with international certifications such as bluesign®, the 100 standard by OEKO-TEX® and MADE IN GREEN by OEKO-TEX® are placed under this label.
Products with this label are made mostly of recycled materials mostly made from old waste such as plastic bottles and clothes. These products has smaller environmental footprint thanks to processing more waste materials than virgin materials.
Are you interested in how we assess sustainability at Footshop and what we do for it? Check out our sustainability page.
If you find it strange that word of the French brand Veja hasn't reached you yet, that's perfectly understandable. This brand is based on the philosophy of zero marketing. Investing in reality is much more important than investing in the brand label itself. In translation, this means investing in high quality with an emphasis on sustainability, which Veja sneakers and clothing can be proud of.
Veja’s investment in production, mainly reflected in the choice of materials, makes their approach to nature very unique. All this means yet another fundamental advantage of Veja - sneakers and other products are very affordable while still retaining quality. This eco-brand sells its unique items for a friendly price, even though the production price of its sneakers is 5-7 times higher than usual in competing brands. It can afford to do this thanks to zero investment in marketing and advertising.
So get your Veja eco sneakers and discover your new favourite brand with a story and vision to boot.