- Men's shoes
- Nike
- Nike Air Max 270
- Nike Air Max 270 Black/ University Gold
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Nike Air Max 270
After Nike Vapormax, the fan-favorite of maximum comfort lovers of 2017, here comes the fresh blood inspired by icons such as Air Max 93 and Air Max 180. You're right, we're speaking of the Nike Air Max 270, for which Nike used the technology aimed at everyday use for the first time. The new 270 is not based on sports models, it wants to become your school buddy, someone you can bring to the cinema, or on a weekend trip with your friends. The name 270 comes from the visibility of the air on almost the entire perimeter of the shoe. You can view it from 270 degrees. Warning: Excessive use of the new Nike Air Max 270 can be highly addictive.
Materials
Upper
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Midsole
Air Sole: The legendary cushioning element - a capsule filled with compressed air that changed the world of sneakers.
Sole
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
Nike is an unquestionable giant in the world of sports and fashion. Nike clothing, sneakers, and even accessories have long been among the best value for money. Beyond the aforementioned apparel and accessories, the success of the brand is primarily due to its sneakers.
Innovation and Nike Air
Nike has become extremely famous for its legendary Air technology. The first Nike shoes with the then strange air bubble came out in 1987. Their name is etched in the memory of anyone who is even slightly more interested in Nike footwear - Nike Air Max 1. The designer of the first model line of Nike sneakers with the so-called Air Sole was Tinker Hatfield. An icon of sneaker culture, thanks to which today we can wear Nike shoes with the Air Max label in a wide variation of models.
We would spend ages listing all the silhouettes Nike Air Max shoes have come out in to date. Therefore, suffice it to mention the most essential ones. We would include the Nike Air Max 1, 90, 95, 97, 98 and of the newer ones, the Nike sneakers labeled Air Max Plus, 270 or 720.
Nike History
The original name of the company we know today as Nike was Blue Ribbon Sports. Nike sneakers didn't start appearing under their current name until 1971, when the legendary brand was joined by the no less legendary logo - the Swoosh. This was put together at the time by University of Portland student Carolyn Davidson, and her pay for this sideways design was then just two dollars an hour for labor (relative to today's prices, that would be roughly 7 times as much).
More than an Air Max
Nike footwear isn't just associated with the entire Air Max line, however. Today, it also has a large number of its own offshoots under its umbrella, which includes Nike Skateboarding (SB), a subset of the global brand that makes skateboarders happy to wear Nike shoes today. But you'll also find Nike footwear on the feet of basketball players. Worth mentioning is the legendary Nike sneaker model called Blazer, which is still very popular today. Nike shoes for basketball players gained such popularity over time that in 1984 the Air Jordan brand was created under Nike's wing. Originally, these Nike shoes were only for the legendary Michael Jordan, but not long after their introduction, they were also in the hands of the public. And apart from the various product lines, Footshop is also the place to get Nike slippers. What's more, you'll find all of the pairs mentioned here in all colours, including white, black, red, blue or coloured.
