At the beginning of the new millennium, Nike came up with the Alpha Project, an ambition to combine top performance models with innovative design. The experiment that was released at the time, the Nike Air Kukini, which became a cult shortly afterward, fell into exactly this category. By the way, the association with the Alpha Project series is symbolized by the five dots on the ankle.
So, in 1999, the sneaker of the future was born, behind which was Sean McDowell from a design perspective, who is responsible for another popular model with Swoosh, the Nike Air Max Plus. One of the sneakers' main strengths is the 'easy on, easy off' philosophy, which symbolizes the ease of getting them on and off without lacing up the laces. Hand on heart, we often do with shoes that aren't originally made for that purpose. But the comfort doesn't end when you put them on. The visible Air Sole air capsule and an upper designed to hug your foot will make you feel the comfort with every step.
This extravagant sneaker, coming in even wilder colorways, may not be for everyone. But at the same time, anyone who finds themselves wearing them gets a duo of inseparable partners that will take them to every goal they set out to achieve in style and comfort.
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.
Air Sole: The legendary cushioning element - a capsule filled with compressed air that changed the world of sneakers.
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
Nike is an unquestionable giant in the world of sports and fashion. Nike clothing, sneakers, and even accessories have long been among the best value for money. Beyond the aforementioned apparel and accessories, the success of the brand is primarily due to its sneakers.
Nike has become extremely famous for its legendary Air technology. The first Nike shoes with the then strange air bubble came out in 1987. Their name is etched in the memory of anyone who is even slightly more interested in Nike footwear - Nike Air Max 1. The designer of the first model line of Nike sneakers with the so-called Air Sole was Tinker Hatfield. An icon of sneaker culture, thanks to which today we can wear Nike shoes with the Air Max label in a wide variation of models.
We would spend ages listing all the silhouettes Nike Air Max shoes have come out in to date. Therefore, suffice it to mention the most essential ones. We would include the Nike Air Max 1, 90, 95, 97, 98 and of the newer ones, the Nike sneakers labeled Air Max Plus, 270 or 720.
The original name of the company we know today as Nike was Blue Ribbon Sports. Nike sneakers didn't start appearing under their current name until 1971, when the legendary brand was joined by the no less legendary logo - the Swoosh. This was put together at the time by University of Portland student Carolyn Davidson, and her pay for this sideways design was then just two dollars an hour for labor (relative to today's prices, that would be roughly 7 times as much).
Nike footwear isn't just associated with the entire Air Max line, however. Today, it also has a large number of its own offshoots under its umbrella, which includes Nike Skateboarding (SB), a subset of the global brand that makes skateboarders happy to wear Nike shoes today. But you'll also find Nike footwear on the feet of basketball players. Worth mentioning is the legendary Nike sneaker model called Blazer, which is still very popular today. Nike shoes for basketball players gained such popularity over time that in 1984 the Air Jordan brand was created under Nike's wing. Originally, these Nike shoes were only for the legendary Michael Jordan, but not long after their introduction, they were also in the hands of the public. And apart from the various product lines, Footshop is also the place to get Nike slippers. What's more, you'll find all of the pairs mentioned here in all colours, including white, black, red, blue or coloured.