New Balance

One of the coolest sneaker cult-brands ever, for which retro models there are people willing to camp outside stores. The brand was founded in 1905 and began to manufacture sneakers that were originally designed to improve shoe fit - a special design with three support points to provide greater balance and comfort in the shoe. Their model Tracster, from 1960, was the first professional running shoe and the model W320 was a running shoe designed especially for women only.