Fjällräven 1960 Logo Hat

At the beginning of the 1960s, it was just a small basement in the north of Sweden. Today, you will find Fjällräven stores all over the world. The Fjällräven brand focused on outdoor equipment at first but you can see it everywhere these days, mainly because their Kanken backpacks have made it widely popular.

However, this does not mean that the brand has forgotten its origin. On the contrary - even today, Fjällräven is engaged in the production of tents, sleeping bags, and overall equipment for the most unfavorable conditions. By the way, Fjällräven also cares a lot about the origin of the materials. Since 2014, for example, the brand has launched the Down Promise program, through which it proves the origin of feathers in its outdoor products and, above all, whether birds in breeding are well taken care of.

Discover the selection of one of the most progressive brands in the fashion industry in connection with environmental responsibility. Explore Fjällräven's collection at Footshop.