Posted on CategoriesProduct story

Meet MCQ Alexander McQueen

MCQ is a unique collective that also functions as an ever-changing culture, made for creators and the public alike. By including its collaborators, MCQ gives the public ownership of their pieces through the MYMCQ platform, a unique blockchain that combines social media with consumer’s archives. The work of big fashion houses is often based on designers and their creative teams that give the brand direction and introduce new elements to an already recognized or typical style. MCQ is different. The brand

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Posted on CategoriesProduct story, Projects

Editorial: Footshop x adidas Superstar ‚Blueprinting‘ on the snow

Along with the winter season, the release of our first official collaboration with adidas is coming right up. Our long-time friend and sneakerhead Bisso answered the question that all the future owners of our Footshop x adidas Superstar ´Blueprinting´sneakers are asking right now - how will they handle the winter? Find out for yourself in the editorial. Join raffle Footshop x adidas SUperstar

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Posted on CategoriesEditorials, Product story, Projects

Editorial: adidas x Footshop Superstar ‚Blueprinting‘ by Lousy Auber

Footshop is releasing the first cooperation ever with adidas. We have put the Superstar silhouette in cream and indigo color and added some multiple hiking elements. Now you can take a look at our masterpiece called ´Blueprinting´ through the eyes of famous photographer Lousy Auber. Credits: ph. @lousyauberph. assistant. @andrey_istokstyling @ninaford_mua. @ifc0hair @kittilovesberriesoutfits @imnotarobot.official, @_petrakubikova_, @hanafrisonova, @katarina_drobna

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Posted on CategoriesProjects, Sustainability

Evžen Grygoriev: There’s no victory without sacrifices

Another member of the Footshop Upcycling project is none other than designer Evžen Grygoriev. Originally from Ukraine, he moved to his family in Ostrava as a child. Evžen’s 21 and in his second year of studying at Baťa’s university in Zlín. He was introduced to the world of fashion by his older brother, whose hobby was also making shoes. “There’s no victory without sacrifices, and I know that from my own experience. You also can’t progress further without practice and knowledge of your specialization.”

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Posted on CategoriesProduct story

Off-White x Nike Air Rubber Dunk will be available at Footshop

It’s here. Over the last couple of years, Off-White x Nike collaborations introduced a whole bunch of sneakers that became some of the hottest products on secondary markets. Their latest collaboration is called the Air Rubber Dunk and will be released on Footshop’s website in the beginning of October. The drop contains three colorways - University Gold and Green Strike will be accompanied by University Blue, which will be available on our website. The first pictures of Virgil Abloh’s Off-White an

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Posted on CategoriesProduct story, Projects

A star among Superstars: Footshop x adidas Superstar ‚Blueprinting‘

Combining a 300-year-old cultural heritage and a 50 year old silhouette into a modern and tangible form wasn’t easy - but we managed in the end. This is historically our first collaboration on a sneaker with three stripes. This is the Footshop x adidas Superstar ‘Blueprinting’. Blueprinting is a craft that has its roots in Footshop’s key countries. While creating the sneaker, our main source of inspiration were traditional patterns that are historically connected for example to festive folk costumes.

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Posted on CategoriesTips

How to choose a sweatshirt you’ll fall in love with ❤️

Few things in the world compare to the feeling of snuggling into a proper sweatshirt. Sweatshirts are a part of our wardrobe for the whole year, so the choice is very important, be it with or without a hood, a zipper or any other kind of sweatshirt. In this guide to choosing a sweatshirt we’ll run you through the different aspects to consider while picking one out. There are several basic types of sweatshirts, each with its own pros and cons. SWEATSHIRTS WITH A HOOD A hoodie is a great thing. It s

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Posted on CategoriesEditorials

Even a pregnancy outfit can look cool

This post is kind of aimed at two audiences. If you’re a man and like pregnant women, keep reading (and scrolling for some pictures). If you’re a woman and don’t want to even think about pregnancy, go back to the homepage and take a look at some of the content that’s more relevant to you - but if you’re looking forward to being pregnant yourself, welcome! We’ll take a look at a couple outfits tailored for pregnant women that’ll make you look stunning. Spoiler alert - the following text contains a lot of

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Posted on CategoriesProduct story

Vans, but better. Discover the Vans Vault!

Vans differs from its competitors in one distinguishing thing. During those decades of satisfying not only skaters from around the world, almost every released silhouette gained the status of a legendary sneaker. Everybody knows models such as Era, Old-Skool or Authentic. The Vans Vault product line represents these legendary models’ heritage. The Vault by Vans segment officially started in 2003, with the brand offering their classic style in unique collections and colorways, featuring relevant artists

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Posted on CategoriesEditorial

Editorial: New Era Ventile

Experience timeless New Era designs made from durable Ventile materials. In the past, these materials were used primarily in aviation during the 2nd world war, and were worn for example by Sir Edmund Hillary on his journey to the top of Mount Everest. Ventile is a water and windproof textile that absorbs water and enlarges in volume when exposed to high humidity. This completely closes up the gaps in the fibers, which prevents water from getting through. Get rid of your umbrella and experience history with

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Posted on CategoriesProduct story

Reebok passes on your legacy with its new Classic Legacy silhouette

Reebok’s new silhouette Classic Legacy is a take on the iconic style of the 70’s, reworked for the 21st century. With it, the brand has one idea to share with the rest of the world - every one of us is writing a story that should be passed down. For the Reebok Classic Leather Legacy campaign, Reebok teamed up with select individuals from around the world so they can share their story, while we enlisted a couple of people from the Czech Republic to follow suit. The Classic Leather Legacy sneakers are ins

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Posted on CategoriesProduct story

The history of Yeezy: from Nike, Louis Vuitton to adidas Yeezy

Hype and cult status. Kanye West’s sneakers set the world on fire. They generated greater interest in sneakers for a whole generation - some people even built their business on them. However, Yeezys go much further back then you might expect. So today, we’ll be taking a look at how these sneakers transformed into a worldwide movement and lifestyle. Kanye has been in contact with brands like Nike and adidas since 2005. Back then, he wanted to get his first official collaboration, with the main motif bein

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