Posted on CategoriesProjects

Footshop and Nike is securing cleaner air in Prague and Budapest

How do modern art and ecology go together? Effortlessly, thanks to special paints. A large-scale painting that can clean the surrounding air similarly to a forest will be created in Prague and Budapest. The mural, designed by the artist David Strauzz, appeared in the second week of April in Holešovice and second mural was completed in Budapest recently. Footshop and Nike’s joint campaign We Share The Same Future aims to highlight the alarming levels of pollution across the planet. As is customary with t

Read more

Posted on CategoriesInterviews

Amanda Dias: All kinds of rage against LGBTQ+ increased in Brazil

Amanda comes from Brazil, Sao Paolo. She came to Prague 3 years ago as she was looking for a safer place to live. She tells us in the interview what it was like to be “different” in Brazil culture and what she needed to overcome to be finally happy in Prague. Amanda, can you introduce yourself a bit? What do you do? Where do you come from? I am 23 years old, I come from Brazil, Sao Paolo and I moved to Prague 3 years ago, as I was looking for a safer place to live. What do you mean by looking

Read more

Posted on CategoriesProduct story

Freshen up your image with adidas ZX 2K Boost

Not all summers are equal. What do I mean by that? Primarily, that you can either spend the hottest season in unbreathable shoes with sweaty feet, or you can choose a pair of stylish breathable sneakers that cushion and support your every step with the thousands of energy capsules that form the Boost active foam technology. If the second option sounds more alluring, then pay attention as I introduce you to the adidas ZX 2K Boost and unrivaled comfort.  According to the adidas website, the creation of th

Read more

Posted on CategoriesProjects

Hate without reason is not an opinion, just a sign of stupidity

In the past years, Footshop has committed itself to creating an environment where everyone can feel good and be accepted. Without difference. To create an environment that doesn’t tolerate any form of discrimination - direct or indirect, verbal or physical. The anonymity of social media has taught many of us that we can say whatever we please. Insult as we wish. Without consequences. But we can’t. This is also why hate speech is increasingly appearing outside the virtual world. In the spirit of this yea

Read more

Posted on CategoriesEditorials

Editorial: Isolation thoughts

Raf Simons's SS21 retro futuristic "Teenage Dreams" and Fractions's soundtrack for highly energetic nights "Violent Eyes". Both creatives combine sci-fi elements, love and loneliness in their work. We are proud to present to you in both photo and video editorial a postmodern view on a world, where high-end fashion meets underground electronic music. https://youtu.be/HGE2Fv55tVY Raf Simons at Footshop Credits: Direction & Production: Lukas Jicha @lukas_jichaAssist

Read more

Posted on CategoriesTips

From A to Z: Choosing swimwear

Summer’s here, and along with it parties, raves, barbecues, dates and hanging out by the pool, on the seaside, by the lake or the river. These activities require the right piece of swimwear, so get comfy and start taking notes, they’ll come in handy later. HOW TO CHOOSE WOMEN’S BATHING SUITS I think it’s correct to assume that girls have a tougher time picking out a bathing suit. And unless you’re a Victoria’s secret model, it can go into rocket science territory (been there). But don’t worry, I’ve

Read more

Posted on CategoriesProduct story

Converse is breaking barriers the same way Keith Haring used to

Keith Haring was a barrier-breaking activist whose work was a reaction to New York’s street culture in the 80’s. Now, his art has been transferred onto classic silhouettes from Converse to break the barriers of this generation’s streets. Take a look at Haring’s distinctive style of pop-art, which embodies the belief that people can change the world with their creativity. Quite probably, you might have already come into contact with Keith Haring’s work. To name an example, Keith made large murals on wall

Read more

Posted on CategoriesProduct story

Two triple platforms from adidas, the Triple Platforum double release

I stand by my statement that the rebirth of the adidas Forum silhouette is one of this year’s best sneaker updates. And seeing as they’re enjoying a lot of popularity, adidas hasn’t stopped creating new variations. This time around, we’ve got a double release of women’s summer shoes. With three stripes and platforms, the adidas Triple Platforum are here in both low and high top versions. Compared to the original model, the low top version remains visually quite similar. But on second glance, you can not

Read more

Posted on CategoriesTips

From A to Z: How to choose a pair of jeans

You wear them every day, they’re older than your grandparents, an irreplaceable part of your wardrobe, and they’re comfy and stylish. That’s right, in this article, we’re going to be talking about jeans. And I bet that you’ll leave this with at least one cool jean fact you didn’t know yet. Also, we’ll take a closer look at all the types of jeans you can buy these days. Are you ready? THE HISTORY OF JEANS AND DENIM It’s the middle of the 19th century, 1853 to be specific. Over in California, all eve

Read more

Posted on CategoriesProduct story

Air Jordan VII “PSG” in the rhythm of the Paris panorama

Architecture perfectly demonstrates the uniqueness of Paris. Architects like Le Corbusier helped create the red, blue and yellow Parisian concrete paradise. The first visual describes Paris’ suburban life, with the colors as well as the architecture. The second visual is based on the beautiful sunrises and sunsets above Paris, and uses the same colors that appear on the Jordan 7 x PSG. Iconic Parisian architecture is used in the collages, where modern utopian architecture contrasts with th

Read more

Posted on CategoriesSustainability

Slow fashion vs fast fashion. How to reach a compromise?

I understand that you probably see an article about sustainability and slow or fast fashion on a daily basis. Even though these phrases are currently being thrown around so much and feel more like marketing buzzwords at this point, it’s still important to keep them in mind. The more in your face it is, the more pushed we get to change our habits, which all count, no matter how small. So I’m joining everyone else in writing another article where we go over the topics, and at the end, I’ll give you a couple

Read more