Projects

Our new visual identity is out published. As you probably already know, this is definitely not a static logo but a creative dynamic platform that can be used in an infinite number of ways. And there is this video and editorial with our friends from the Footshop community that can also convince you of this. We’re changing on the outside, moving forward on the inside. https://www.youtube.com/watch?v=fzLfpWQBvOI To find out more about the new Footshop´s visual identity you can read this ar

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After nine years, we are changing our logo. The process that got us from the iconic silhouette of a sneaker with the Footshop inscription to the final design from Studio Najbrt was definitely not a quick one. We have been thinking about a new visual identity for years now. It was clear that the original visual identity needs to be replaced for both practical and aesthetic reasons.  No matter how cliché it sounds, we are simply not just an apparel and sneaker store anymore, but an increasingly diverse pl

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Monika lives in Olomouc, but she spends a lot of time travelling between Prague and Zlín. She first got into upcycling three years ago, when she used to go dumpster diving at Zlín’s factories with her friend. Currently, she’s studying her final year of shoe design at the Tomáš Baťa University in Zlín. How would you describe your style? It’s hard to say, but I enjoy working with clean, geometrical lines. I also like unconventional materials and new cuts. I try to realize my ideas both in streetwear as

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Valery, founded by David Nikolov when he was just 17, is a Czech streetwear brand built on upcycling. David studies design and fashion in Prostějov, where he, in his own words, ended up completely by accident. Sustainability and upcycling are an integral part of his work, which makes Valery a perfect fit for the Footshop Upcycling Project. David wants to create a smaller collection from the provided products - so far, we were able to witness two of his collections, one at Fashion Designer Show Brno 202

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Along with the winter season, the release of our first official collaboration with adidas is coming right up. Our long-time friend and sneakerhead Bisso answered the question that all the future owners of our Footshop x adidas Superstar ´Blueprinting´sneakers are asking right now - how will they handle the winter? Find out for yourself in the editorial. Join raffle Footshop x adidas SUperstar

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Footshop is releasing the first cooperation ever with adidas. We have put the Superstar silhouette in cream and indigo color and added some multiple hiking elements. Now you can take a look at our masterpiece called ´Blueprinting´ through the eyes of famous photographer Lousy Auber. Credits: ph. @lousyauberph. assistant. @andrey_istokstyling @ninaford_mua. @ifc0hair @kittilovesberriesoutfits @imnotarobot.official, @_petrakubikova_, @hanafrisonova, @katarina_drobna

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Another member of the Footshop Upcycling project is none other than designer Evžen Grygoriev. Originally from Ukraine, he moved to his family in Ostrava as a child. Evžen’s 21 and in his second year of studying at Baťa’s university in Zlín. He was introduced to the world of fashion by his older brother, whose hobby was also making shoes. “There’s no victory without sacrifices, and I know that from my own experience. You also can’t progress further without practice and knowledge of your specialization.”

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Combining a 300-year-old cultural heritage and a 50 year old silhouette into a modern and tangible form wasn’t easy - but we managed in the end. This is historically our first collaboration on a sneaker with three stripes. This is the Footshop x adidas Superstar ‘Blueprinting’. Blueprinting is a craft that has its roots in Footshop’s key countries. While creating the sneaker, our main source of inspiration were traditional patterns that are historically connected for example to festive folk costumes.

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As we promised, within the Footshop Upcycling Project we interview 6 designers, who we are collaborating with. In the first interview, we will introduce to you Tran Ngoc Yen, for whom sustainability and upcycling are nothing new. This 23-year-old designer, who everyone calls Eliska, is studying design at the University of Tomas Bata in Zlin. You could have seen some of her shoe collections at MBPFW, WE'RE NEXT or for a local brand WOLFGANG. “What I enjoy the most about my job is creativity, moving bo

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Footshop is one of the stores working with Nike on a new project called Go Offline. We created a limited Special Box with one main goal - to turn anyone's home into a place full of calm, recovery and peace. This is our new zen garden. This is what we think of when someone says Go Offline. Twice more. That is how much the time we spend in front of our screens has increased during this spring when we changed our homes into an office space or a classroom. It feels like we forgot that when we are home w

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Upcycling is a more and more discussed topic. It is transforming old or used products into new ones. A lot of  man-made materials do not biodegrade and harm the environment. One of Footshop’s missions is to be as sustainable as possible and do our best for it. We are not unconcerned about the final journey of our products and said no to burning. Therefore, we looked for an alternative way of burning, and it turned out great. Who would have thought that shredding is possible for shoes as well? Footsh

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Purchasing exclusive streetwear at Footshop can now bring you even more benefits. Join our community and become a part of the Footshop Club - a voucher for registering is just the beginning. We fully appreciate our customers, which is why this year, we launched Footshop Club - a doorway to streetwear culture, thanks to which you can save lots of money every year. Footshop Club benefits Everything begins with a simple registration, after which you get 7 EUR off your next purchase at Footshop.

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