Editorials

Presenting products as an artistic expression. We know how necessary it is to find the context behind everything, which is why we always try to include a special story or message with each photo editorial. Discover a different view of fashion collections, and editorials that combine the crafts of photography with story and emotion.

Posted on CategoriesEditorials, Projects

Honza’s unusual summer outfit inspiration

During the summer, it’s easy to just throw a pair of shorts and a random T-shirt on in the morning. But when you’re sleeping over in a castle, don’t have any food, and to top it all off, have a business meeting in the evening, that shorts & T-shirt combo just isn’t enough. And that’s why I’ve prepared this medley of unusual outfits that comfortably solves all the day’s requirements. It’s 4:30 and I’m looking forward to witnessing a beautiful sunrise from one of Prague’s castle ruins. Nike’s All Cond

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Posted on CategoriesEditorials

Editorial: Isolation thoughts

Raf Simons's SS21 retro futuristic "Teenage Dreams" and Fractions's soundtrack for highly energetic nights "Violent Eyes". Both creatives combine sci-fi elements, love and loneliness in their work. We are proud to present to you in both photo and video editorial a postmodern view on a world, where high-end fashion meets underground electronic music. https://youtu.be/HGE2Fv55tVY Raf Simons at Footshop Credits: Direction & Production: Lukas Jicha @lukas_jichaAssist

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Posted on CategoriesEditorials

Behind the scenes footage from the AJ V Toro Bravo bullfight

The extraordinary Air Jordan V Toro Bravo are guaranteed to make an immediate impression. And after taking a 12 year hiatus, they're back. The man behind the design is none other than Tinker Hatfield, Nike's designer who worked with Michael Jordan on other legendary silhouettes such as the AJ3 and the AJ11. We documented Tinker's work in our article full of information about the release, as well as a video showcasing growth and a tireless desire to improve, which are values closely associated to not only t

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Posted on CategoriesEditorials, Product story

The raging bull, AJV Toro Bravo, returns after 12 years

He nimbly moves towards his goal with a furious look in his eyes, unwavered by emotions. His enemy, knowing he has nowhere to hide, accepts defeat as the only possible outcome. We’re not talking about a conflict between a bull and a desperate toreador. This is how the NBA ‘89/90 season looked like, when opposing teams had no choice but to bear witness as Michael Jordan unleashed an endless barrage of dunks and three-pointers upon them. In response to this almost superhuman form of history’s best basketball

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Posted on CategoriesEditorials, Projects

Celebrating International Women’s Day with the true definition of uniqueness

March 8 is annually celebrated as International Women’s Day. This year, Footshop decided to engage with the word unique, perhaps the most general, yet most specific way to describe each of us. It doesn’t even have to take more than a few seconds. The word unique is overused today, but it’s unfortunately usually used in other meanings than the one where it’s true meaning can be fully expressed. The female body is composed of a multitude of inimitable symbols of pride, the result of which can be viewed fr

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