Author: Adam Šeda

In the last few decades, there have been quite a few truly iconic silhouettes in the world of sneaker design. Behind most of them is usually one of two names - Tinker Hatfield or Steven Smith. However, unlike Tinker, Steven has not stayed with one brand and has worked for almost everyone. His career started in 1986 at New Balance and he is currently working with Kanye on the Yeezy silhouettes. Steven with Kanyem, source: hollywoodreporter.com Earning the nickname “Dad of the Dad shoe” His nick

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Apple, thanks to its IT products, has been one of the most valuable companies in the world for a long time now. Not many people know that decades ago, this technological giant didn’t only sell computers, but also its own lifestyle line of products, including clothes. At Apple, this strategy was backed by Steve Jobs’ “enemy” John Sculley, who was also behind the expulsion of Jobs from his own company. The former Pepsi president, John Sculley, was originally brought to Pepsi by Steve Jobs himself. The ori

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Do the Right Thing (1989) Since Spike Lee worked with Nike on their Jordan ad campaigns, it was no surprise that the shoes also made occasional appearances in his movies. One of the most iconic moments comes from the movie Do The Right Thing. One of the characters, called Buggin Out, has his brand new White Cement Air Jordan 4’s stepped on by a passerby, and if you can’t already guess what happens next, just watch the video below. In 2017, a pair of 4’s that is identical to the ones seen in the movie wa

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One of the most creations from the American designer Rick Owens would have to be the massive high-top shoe called the Geobasket. This particular model was first introduced in the 2006 Fall/Winter collections and they're also the first shoe to be officially designed by Rick Owens. The original design of the Geobaskets differed from the current one quite significantly, with one of the main reasons being Nike. Most high-end shoes are inspired by classic silhouettes, such as the Saint Laurent SL/10 or

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Since 2005, the New York brand Supreme has been releasing what they call “Photo Tees,” which have pictures of people on them - for example, Mike Tyson, Gucci Mane, Kate Moss, or even Kermit to name a few. However, this time, it went a little different. Even though Morrissey agreed to do a photoshoot with Supreme’s Terry Richardson and even got paid for it, he didn’t coincide with the T-shirt’s release. This happened because, in 2015, Supreme used the White Castle logo in one of their collections, a

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Kanye's collaboration with adidas began in 2015. In the following years, it became a great example of a working relationship between a brand and a famous personality - just this year, sales of adidas Yeezy's are approximately 1.5 billion dollars. But before Kanye worked with adidas, he collaborated with numerous other brands and came up with quite a few sneakers. Let's take a closer look at them. Adidas Rod Laver (2005) After the release of his debut album in 2005, Kanye set up a meeting with adidas.

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Today, streetwear is undoubtedly the global mainstream. When we hear the term, most of us visualise a Supreme hoodie or limited edition sneakers co-designed by pop culture personalities. One of the main people who popularised this aesthetic in Japan, and later globally, is Hiroshi Fujiwara. Hiroshi is without a doubt one of the most influential people of not only Japan's fashion scene. His career began in 1982, when he departed from the small town Ise and travelled to London. In London, he met Malco

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Michael Jordan's models are some of the most iconic sneakers ever, and one of Nike's most successful collaborative efforts. Even after several years, some color combinations still sell out almost immediately. But the first retro Jordans release wasn't nearly as successful as you might think. source: TheLoop When and why did Nike even decide to re-release some of the Jordan models? In 1993, Michael Jordan shocked the whole world when, after he won his third NBA title, he announced he would be ending h

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Brian Donelly aka Kaws is one of the most prominent personalities of (not only) contemporary pop-art. His artistic career started during the 90's in New York, where he used to pursue subertising. Today, though, he is known mostly for his „X X“ work and the limited Companion figurines, which he originally made with the Japanese brand Bounty Hunter, but are now produced by Medicom Toy. During his career, he managed to collaborate with a lot of brands and big names, which undoubtedly reflects on his current s

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