When Queen Bey drops a new clothing line for adidas x IVY PARK, you always know it’ll be viral. Apart from collecting Grammys, Beyoncé has also been taking the fashion world by storm for quite a while now, and she’s undoubtedly been doing it very well. In her third continuation of the collaborative “WHERE IS MY PARK” mantra, she brings streetwear to the ski slopes with the new ICY PARK collection.
Inspiring, encouraging creativity, individuality and imagination. These are the main goals and ideas that Beyoncé wants to spread with her brand. The new ICY PARK collection is full of alpine-ready pieces, but with their unique cuts, they’re definitely not alpine exclusive.
As with the previous adidas x IVY PARK collaborations, the collection is dominated by leggings and tops which accentuate women’s curves. Almost all the pieces are available in both standard sizes and plus-size. The clever compression cuts ensure everything stays in its proper place.
ICY PARK did not forget about sneakers. Popular models, like UltraBoost, Super Sleek or Forum take on snowy tones of cream colours. Additionally, some models have a platform that optically lengthens your legs.
INSPIRE
As we’ve said, the mantra of the collection is to inspire, support creativity and individuality. That is why Beyoncé invited several world renowned faces, that are inspirations to many of us.
These include rapper and record label CEO Gucci Mane, model Hailey Bieber or singer Kaash Paige. But the most interesting face is undoubtedly Beyoncé’s nine-year-old daughter, Blue Ivy, who IVY PARK is named after.
EXCLUSIVELY AT FOOTSHOP
You can find the new adidas x Ivy Park collection online at Footshop. Most of the pieces are unisex, so if you’re a boy, don’t be put off by the models on our site. These Cargo Sweat Pants or this Nylon Track Jacket, for example, will fit you just as well.
